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![]() ![]() Not that we should trust Apple to give us a (cough) unbiased view of that, but I do think the absence of one-on-one comparisons to something like NVIDIA RTX-based systems is a little telling by design. One thing I do miss from 2001 Apple (and Jobs, absolutely) is comparisons to PCs. It’s too soon for that, but we do see some promising numbers here. Plus you can charge from any port, run USB 4 (and everything up to it) and Thunderbolt and DisplayPort on any port… Photos courtesy Apple. (And to the extent I can’t do that, which is – well, a reality – it’s my job to find the folks who can get those answers.) Yeah, that is an SD slot and an HDMI slot. Of course – I don’t work for Apple marketing, so my job is to get back to those specs, and past that, how this will work in practice for creative folks. (no BT!) But no matter – it really does feel like an unofficial 20th anniversary of this moment:Ī post shared by GABRIEL MASSAN now, as then, Apple is really good and cutting past the specs and just speaking directly in a way that gets to what people want. It’s definitely 2021 Apple – just specs, product front and center, testimonials only briefly from developers but not users. And you got the sense of a radical new laptop that put desktop power in a mobile form factor, while conserving a slim case, elegant industrial design, and managing both battery life and quiet operation without sacrificing horsepower. ![]() The real throwback is we got to see a Mac event that emphasizes music production alongside visual eye candy magic, puts Logic front and center (there was even a cameo by Soma Laboratory in the opening so someone got a fun way of spending their budget). ![]() Plus there’s a MagSafe port again for power.īut that’s not what’s giving me a sense of deja vu. Those who stayed with PC machines will laugh at this, but that means real function keys, no more weird touch strips, a dedicated HDMI port (without dongles, even), and tons of ports. This is a new generation of advanced CPU/GPU/machine learning architecture with fast memory and storage, coupled with a top-flight display and Apple’s distinctive hardware design.Īnd so, yes, the MacBook Pro line is also bringing back the stuff you missed. Notably, everything about the M1 Pro and Max – plus that roomier MacBook Pro form factor and all those ports – indeed seem worth the wait. This is available to order now and ship next week, so I think some of your credit cards beat me to even writing this story. Maybe the most noticeable feeling in Apple’s latest product unveiling – that sense that a Mac notebook launch brings real excitement again. ![]()
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